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[2 Dec 2008 | Comments Off on Audio: Sizing Up Holiday Sales | ]

PART I: CLICK TO LISTEN – The Big Day: Black Friday Mania at a Fremont Target[audio:http://rosebud.journalism.berkeley.edu/~j200/510report/blackfriday.mp3]
By Tyler Sipe  —  
Lured by retailers, the shopping faithful waited in long lines on Thanksgiving and Black Friday in order to get their hand on heavily discounted hot ticket items.  At the Target in Fremont, consumers were plentiful, but spendthrift, making officials cautiously optimistic about the holiday shopping season.
PART II: CLICK TO LISTEN – Recapping the Weekend: Hopeful Sales Kick-Off Holiday Shopping Season[audio:http://rosebud.journalism.berkeley.edu/~j200/510report/black_friday.mp3]
By Karen Weise —
With low expectations given the shaky economy, retailers …

Business, Fremont, Multimedia, Warm Springs »

[16 Nov 2008 | One Comment | ]

By Karen Weise — As General Motors told Congress this week that it needed federal aid to stay afloat, the 510Report looks back at General Motors’ presence in Fremont. This timeline pulls together research from historic press coverage of New United Motor Manufacturing, Inc. (NUMMI), the joint-venture plant between GM and Toyota.
NUMMI has long been held as a one of the best plants in the country, with relatively collaborative labor relations, a highly efficient production process, and some of the lowest default rates in the industry.